Non-commercial use, or non-profit use in a school, college, or university by one educator or student as a teaching/learning aid.

Use at one commercial URL, social networking page, or web forum, or for an internal business presentation.

Use in an academic journal, internal business publication, information leaflet, or not for sale printed publication.

Use as part of a publication which will be sold, used in the promotion of a commercial organization, takes paying advertising, or is available to people outside the organization.